Opening a frame shop was not the first thing Jawed Farooqi had in mind as a career. In fact, prior to entering the art industry, he was working in the finance world. While it provided stability, he realized that it was not fulfilling. Five years ago Jawed turned his dream into reality and opened the first ROOQ Fine Art and Framing shop in NoHo.

ROOQ is unlike any other frame shop. The family-run business offers the aesthetic of high-end framing without the hefty price tag. When quality products are combined with Jawed’s meticulous eye and attention to framing each piece, the end result is stunning. That’s why we’ve worked with them for our People of Omo and #WORKinPROGRESS photo shows! Conveniently, their second location is right down the street from ROOT NYC so we stopped by, and Jawed gave us a little tour of the bright, welcoming space.

Visit their two locations:

Chelsea
224 8th Ave.
Between 21st & 22nd St.
New York, NY 10011

NoHo
13B E 4th St.
Between Cooper Sq & Lafayette St.
New York, NY 10003